EXPERIENCE
BADGES AND MEDALS, CHRISTCHURCH, NZ
HEAD OF CREATIVE, 2025 - NOW
Transforming clients' vision and turning it into a world class design. Ensuring sufficient design capacity. Upholding design turnaround efficiency with both clients and designers. Managing and updating design processes. Taking the ‘Create phase’ to the next level.
STUDIO STRANGELIGNTS
INDEPENDENT CREATIVE DIRECTION & PRODUCTION, 2022 - 2025
Creative strategy and direction, specialize in building brand equity, strengthening brand DNA. Focus on setting up creative processes, practice and creative asset management. Work range includes branding, branding exercise, identity development and execution, brand and product marketing campaign, promotion, activation as well as unique experience. Working independently, embed in organization or collaborating with other creative specialists.
VANS, ASIA PACIFIC, Hong Kong
APAC ART & DESIGN MANAGER / Global senior art director, 2012 - 2022
Responsible for managing creative execution in the Asia Pacific (APAC) region by carrying out global business and creative strategies with local nuances at the top of mind. Working closely with other business functions around the APAC region to amplify brand philosophies and messages, enhance consumers' experiences in brick and mortar, digital platforms and brand experiences. All the while leading the creative function to build a robust brand presence in the region through on-brand, best-in-class execution in visual and written languages consistently. Meeting business goals, gaining positive business results in both revenue and brand following growth.
STALLION SPORT, Hong Kong
SENIOR DESIGNER, 2010 - 2011
Key licensee of brands like Body Glove and Speedo. In charge of the design and production of all marketing contents and company assets, from advertisement, catalogue, trade show material to rebranding, design and managing the company’s new website.
N1 CREATIVE, LONDON, UK
SENIOR GRAPHIC DESIGNER, 2008 - 2009
I joined this award winning branding and communication agency to take part in communication planning, creative ideation and design development and execution.
RESONANT MEDIA, LONDON, UK
GRAPHIC DESIGNER, 2007 - 2008
Resonant was a communication agency specializing in working with public service organizations. Responsibilities included graphic design and web design for public communication materials and campaigns.
PERMARK INDUSTRIES, AUCKLAND, NZ
DESIGNER / PRE-PRESS ARTIST, 2005 - 2007
Gaining valuable technical experience at Permark Industries allowed me to understand many aspects of print production, benefiting my design process.
VOLUNTEER WORK
THE PHYSICS ROOM
ART GALLERY VOLUNTEER, 2024 - NOW
Volunteer at this non-commercial contemporary art gallery in Christchurch, meet, greet and share information with visitors, being the face of the gallery and to stay engaged, inspired and reconnecting with the city and its people through arts.
HIGHLIGHTS & RECOGNITION
MARKies Awards Hong Kong 2020
SILVER AWARD, BEST IDEA - EVENTS: VANS MUSICIANS WANTED 2019
MARKies Awards MALAYSIA 2020
NOMINATION, Most Creative - Consumer Event: HOUSE OF VANS, KUALA LUMPUR 2019
NOMINATION, Most Effective Use - EventS: HOUSE OF VANS, KUALA LUMPUR 2019
VF STAR AWARDS, ADVANCING OUR BUSINESS AWARDS 2019
NOMINATION, BUSINESS RESULTS LEADERSHIP AWARD - VANS APAC
VF STAR AWARDS, BUSINESS EXCELLENCE 2017
TEAM AWARD - VANS APAC
VF ASIA RECOGNITION PROGRAMME 2015
ORGANIZATION EXCELLENCE - VANS APAC HOUSE OF VANS ACTIVATION
VANS APAC ANNUAL AWARDs 2015
TEAMWORK AWARD - FOR working COLLABORATIvely WITH others TO ACHIEVE GOAls
New Zealand Pride In Print Awards 2007
Gold Medal, self promotion category - COMPANY REBRANDING
EDUCATION
AUCKLAND UNIVERSITY OF TECHNOLOGY
GRADUATE DIPLOMA IN MULTIMEDIA, 2004
CHRISTCHURCH POLYTECHNIC INSTITUTE OF TECHNOLOGY
Bachelor of design, visual communication, 2002
REFEREES
Tim Sedo
Director Marketing and Communications
Rosewood Hotel Group
+852 6659 6539
tim.sedo@rosewoodhotels.com
I worked with Tim on the F!YAH branding and marketing projects where he was one of the founders. He was also the global brand director for The North Face for 6 years and former CMO of men’s luxury travel brand Émigré.
Mat Morgan
East Asia Super League
Vice President & Head of Marketing
+852 6353 3221
oldcity77@gmail.com
Mat was the Senior Director of Marketing, Vans APAC from 2016 - 2021 where he oversaw the Creative function I led and I directly reported to. Mat also applied his expertise to Burton Snowboards China as CMO after his Vans tenure.
Kevin Lee
Lululemon
APAC Creative OPerations Manager
+852 6142 0427
kevinchristopherlee@gmail.com
Kevin was the Vans APAC Creative Services lead from 2016 - 2022. Our teams worked in tandem to support vital business and marketing needs. He was the GM for iHeart Studio before taking over APAC Creative Operations at Lululemon.