F!YAH heat store brand REVAMP

Branding / Design

My role: Creative Director / Designer

Strategists: Tim Sedo / Steven Carr
Copywriter: Vanessa Wong
Web Developer: Will Wong
Photographer: Owen Yu

Brand spanking new brand identity for the only hot sauce store in Hong Kong. A brand stamp to reflect F!YAH’s personality and mission statement. Graphic assets, including colour scheme that correlates contents in a F!YAH-ry manner and written language that will spread the F!YAH gospel!