VANS SHOWDOWN 2020

Event / Digital / Experience

My role: Creative Director / Art Director

Designer: Zoe Wong
Copywriter: Piet Guilfoyle
Artist: Donald Abraham
Multimedia Agency: Super Nature Design
Production Partner: Start From Zero

Vans Showdown is an invitational street contest showcasing skate culture and the highest level of skateboarding. This year, while promoting the region’s finest skateboarders and creative minds, we also lend support to skate shops and communities through giving back components in various phases of the campaign. An introduction of an interactive skate obstacle design contest gives the public a chance to exhibit their creativity and skate with the region’s best skateboarders should the design be selected to be in the finals.

Gelling contest’s strategy with the creation of Malaysian skateboarder / artist Donald Abraham, the campaign turned into reality in an entertaining and highly engaging way.