VANS: SHANGHAI BOUTIQUE STORE

Store / OOH / Event / Digital

My role: Art Director / Designer

VP, Creative: Jamie Riley
Creative Director: Albert Tian
Environmental Designers: Joy Wang / Woo Tin Yau
Multimedia Agency: Super Nature Design
Artists: Sinic Choy / Dezio / Hyunjun Koo

Vans’s first boutique store in Asia. The space in Shanghai’s TX Huaihai, is a new retail complex that aims to bridge the worlds of art and fashion. Apart from the wide selection of pinnacle product offerings, the store is also a communal event space for art, live music and skateboarding. Oversee the brand storytelling inside and around the store and in-charge of the one-off boutique store identity, communication and event collateral.