VANS: COMFYCUSH LOCALIZATION

Digital / Event / OOH / Instore

My role: Art Director

Creative Directors: Matt Even / Erwin Federizo
Digital Art Director: Christopher Hinger
Designers: Rockman Tang / Mo Siu Ping
Copywriter: Robbie Cai

As part of the global key-city tactic, the launch of ComfyCush, a new sneaker technology was hyper localized in the city of Shanghai. Where a ComfyCush High launch event was held after it stopped in New York and London. These out-of-home executions were to support the global release of this new line and coincided with one of the three global launch events.