VANS: THIS IS THE ERA
Digital / Print / Instore
My role: Creative Director
Videographers: Patrik Wallner / Tommy Zhao / Jay Meador
Director: Patrik Wallner
Photographer: Sam McGuire
Producer: Eric Lai
Production Agency: Postcard
Vans, the original action sports footwear and apparel brand, launched the Era silhouette in 1976 after Dogtown skate legends Tony Alva and Stacy Peralta asked Vans for increased durability and functionality in their shoes to meet the growing technical demands of skateboarding. The Era has become one of Vans’ most iconic footwear styles. Vans and Tony Alva teamed up once again with creative individuals across Asia to highlight their own personal style and attitude surrounding the iconic Era.
“Style is everything - because if you are not making it look good when you are doing it then you are not doing it correctly.” - TA, Vans Legend
“I like colours, colours are everywhere and they inspire me, I’m inspired to do what I do and if you stay true to yourself you will have your own style!” - Xiao Ji, Vans China Team Rider
“Express yourself, don’t hold back, go for it, be brave, be confident, let your style speaks for itself, break the mould.” - Heynam Sin, Korea Fashion Advocate
“Style is everything I do and how I do everything, my style is me.” - Doughboy, Hong Kong Music Producer and Rapper