VANS: LUK CHUN YIN SIGNATURE COLOURWAY

Digital / Instore / Broadcast

My role: Art Director / Designer

Creative Director: Chase Nann
Photographer: Owen Yu
Copywriter / Webcast Director: Piet Guilfoyle

Growing up in a city where skateboarding is unpopular is tough and with limited facilities to foster skateboarding talent, even tougher. After years of skateboarding in Hong Kong and Asia, he earned the recognition of his peers through his performance at regional contests, proving himself to be one of the best skaters in the region.

A special milestone in his career, releasing his first signature colourway and a new skate video part simultaneously. We brought all his fans, friends and family together to experience this truly celebratory moment via a live stream celebration.