VANS: MUSICIANS WANTED 2018

Event / Digital / Print / Instore

My role: Creative Director / Art Director

Designers: Safara Yao / Rockman Tang
Environmental Designers: Evi Ho / Joy Wang
Copywriters: Cyrus Cheung / Jack Choi / Robbie Cai

Continuing on the success of two previous Musicians Wanted activations in Asia, the program returned in 2018 to provide local musicians the opportunity to showcase their music and to win a chance to take the stage during the House of Vans Asia Tour. Qualified musicians also gained global exposure with their music featured on Vans Music playlist on music streaming platforms. Winners also performed at the House of Vans Guangzhou as the opening act for Los Angeles-based rapper, ScHoolboy Q.