VANS: WANG GUOHUA SINGATURE COLOURWAY

Digital / Print / Instore

My role: Creative Director / Art Director

Designers: Safara Yao / Rockman Tang
Environmental Designers: Evi Ho / Joy Wang
Copywriters: Cyrus Cheung / Robbie Cai
Photographer: Mao Mao

A colourful character needs an equally colourful pair of shoes to match the personality. Long time China team rider, Wang Guohua, nickname XiaoJi is a loveable character and has brought his distinctive touches to his signature colourway, recharging this classic silhouette.