VANS: STOOP SERIES

Event / Digital / Print / Instore

My role: Creative Director / Art Director

Designers: Safara Yao / Rockman Tang
Environmental Designers: Evi Ho / Joy Wang
Copywriters: Cyrus Cheung / Jack Choi / Robbie Cai

The Stoop Series is a skate contest on your front steps. What is a stoop you ask? In the most traditional sense a “stoop” is a small staircase outside a building or apartment block, typically residential, the stoop is home to people of all walks of life; a melting pot of culture with historical significance. It is also a classic east-coast (of America) skate spot, used for getting gnarly, creative or telling stories with your crew over a few cold beverages.